Continuing with the theme from yesterday’s blog, the Canadian golf industry is apparently seeing at least a few positive signs in the economy, which at least is something to hold on to during these difficult times.
Having said that, it’s probably safe to assume – at least we hope it’s safe to assume – that the industry is realistic enough to move forward with plans to deal with this recession, which won’t end quickly despite the more upbeat mood out there.
So, we’d like to hear from you through the GNN Forum the means you’re planning to use to get through this economic downturn, when disposable income is going to be minimal.
So, do you cut your rates, and if so, how far do you take it before setting a bad precedent and devaluing your product for years to come?
Affordability is definitely a key issue in golf this year, but are you a believer in coupon books, or are those just a one-off that benefits the consumer more than the golf courses that participate in such programs?
The Royal Canadian Golf Association has introduced its RCGA Golf Card, which is more of a loyalty program than discounting. Can that work or should the RCGA be involved in such a program to the chagrin of critics who say no?
Are you trying anything new in marketing, such as going into elementary schools to get juniors involved, or working with senior centres to encourage retirees to play? Could service organizations such as Rotary Clubs help your cause?
In the past few months, GNN has featured unique ways of getting people involved in the game such as PowerPlay Golf and International Pairs. In the near future, we will be highlighting the Canadian Team Shoot-Out. Are there any other unique ways outside of the traditional game to increase participation?
We’ve posted a few of these questions in the ‘Discussions on Timely Issues’ portion of the GNN Forum, but we encourage, and prefer, that you add a few topics of your own inside the Forum, which is designed to be a community for the Canadian golf industry.
Inside that community, the golf industry needs to be discussing innovative ways of meeting these challenging times head-on.
We’ve also posted a few new ‘Coming Events’ and ‘Job Postings.’
Anybody can read what is going on in the GNN Forum, but in order to start your own topic, or take part in an existing discussion, you will need to register. It takes just a few moments.
Your voice needs to be heard in this community.