The Royal Canadian Golf Association continues to trim its staff with the news that veteran staff members Teri Yamada and Paul MacDonald have left.
Yamada was the managing director of communications and government relations and has been on the front lines of agronomy and environmental issues for years. She recently expanded her portfolio to include communications.
MacDonald, the RCGA’s managing director of member services, was a key player in launching the successful Future Links junior program, which over time, has come under the player development umbrella.
Yamada was at the RCGA for 18 years and MacDonald was there 15 years. Three other administrative positions were also cut.
The RCGA has trimmed 14 positions since the beginning of 2007, a reduction of about 20 per cent, which fits into a promise by Scott Simmons when he took over as executive director and again in announcing the RCGA’s strategic plan to make the association more financially viable.
Rick Desrochers, who capably handled the RCGA in the interim between Stephen Ross leaving and Simmons taking over, will move from chief operating officer to senior director of corporate planning and take more of a part-time role as he gets closer to retirement age.
This particular round of cuts will lead to a shuffling of responsibilities among those who remain as the RCGA continues to evolve under Simmons.
The RCGA also announced that sports and entertainment veteran Peri Luel will handle its commercial and business development as chief commercial officer.
Luel is chief executive officer of XMC Sports and Entertainment and will work with Simmons and the RCGA executive to redefine the association’s commercial structure and strategy.
“Peri brings with him a wealth of expertise in the sports and entertainment industry and will be a valuable addition to our senior management team in driving our strategic commercial and business development efforts moving forward,” said Simmons.
Luel managed RCGA sales in the early-to-mid ‘90s and worked with IMG Canada. He is also a former vice president of Molson Sports and Entertainment.
Some familiar names are gone and don’t expect the RCGA’s cuts and shuffling of responsibilities to end here. I suspect this is just the midway point, with more to come.