Back in the late 1990s and the first couple of years in this decade, I worked as the not-so-silent half of an editorial team for a women’s golf magazine that had Sandra Post as the marquee name in her role as executive editor.
The winner of the 1968 LPGA Championship had the opportunity to be simply a figurehead for the magazine, but she chose instead to take an active role, discussing story ideas, reading page proofs, looking over photos and checking to see how sales were going.
It shouldn’t have surprised me. Post’s passion for the magazine was no different than what she displayed for other ventures that allowed her to promote women’s golf in this country, platforms such as books, videos, broadcasting and her own teaching facility, the Sandra Post School of Golf near Toronto.
As the magazine developed, Post got another chance to contribute to the women’s game. She has always been a proponent of proper equipment being the key to women taking up the game and staying in it and many of our conversations at the magazine were about the importance of kickpoints and shaft flexes.
So, when Winnipeg-based Jazz Golf approached her about sitting on its board of advisors, she seized the opportunity and it turned into more when she began developing a line of women’s clubs for Jazz about six years ago, which produced names such as Harmony and Melody.
Jazz offered a unique opportunity in that Post had a hand in R&D, something she wouldn’t have if she had simply received an endorsement deal from one of the bigger companies. As it was with the magazine, she went at it full tilt in the development of her Sandra Post line and in marketing the clubs.
It was her coast-to-coast trips that gave Post yet another platform to interact with women golfers across the country, but alas, those trips have come to an end, at least for now, with Jazz being acquired by Toronto-based Goliath Golf.
“It was a great opportunity and I am grateful that I was able, in a small way, to help educate Canadian women that clubs needed to be light and flexible and that you could combine that with quality and affordability,” said Post.
“I enjoyed the demos and the success stories that women shared with me about the clubs,” she added. “The clubs not only had my signature on them, but I had input into each component.
“Women’s clubs for the recreational to more serious women player have certainly evolved in the last five years. Companies are paying more deserving attention to the women’s market,” said Post,
The eight-time winner on tour could possibly return to Goliath/Jazz. Mike James, chief executive officer of Goliath, didn’t completely shut the door on that idea when I spoke with him on Wednesday.
Post could conceivably land an endorsement deal with one of the larger manufacturers, but for now, her concern is with the people she worked with at Jazz, people such as CEO Mark Breslauer, who became a personal friend.
“My regrets are that a small Winnipeg-based Canadian company could not make it in these economic times,” she said. “Very loyal people have lost their jobs and, for that, I feel badly.”