There will be no statue of Tiffany Gordon with her arms raised in victory at City Hall in Calgary, but she delivered a message in her most recent blog that was very Rocky-esque.
Actually as I was reading it, I thought of the scene below from Rocky III in which Rocky had to regain his fighting spirit after being pummeled by Clubber Lang (Mr. T) in their first fight.
It wasn’t easy as Rocky changed his training and his attitude, but knew that to get back to where he once was, he was going to take another beating. The blows came fast and furious and they motivated Rocky even more.
Tiff has always been somebody who punches above her weight and she delivered a similar message in her blog, whether or not the the comparison to Rocky was intentional.
The golf industry has taken one body blow after another with media reports painting a bleak picture for the public.
A GNN Poll asked a couple of weeks ago if the barrage of such stories will have a negative effect on participation and 71 per cent of respondents said yes.
That poll was followed up by another that asked how people within the golf industry were reacting to these stories. The majority, or 84 per cent, said they were hurting morale.
Tiff’s suggestion is to look at those stories and, like Rocky, say “You ain’t so bad!”
Okay, those weren’t Tiff’s exact words, but the message is the same.
The content of those stories didn’t deliver much that we didn’t already know, but the truth hurts. What really hurt was the frequency of them, much like the body blows taken by Rocky. It seemed like the media was piling on during the summer.
It’s easy to feel sorry for yourself when that happens, but what really will decide the winner is what you’re going to do about it. In the case of golf, the industry can deny everything the media is saying and play the victim, or it can use it as motivation to make a positive impact of its own.
There are often two extremes in golf – those who will be consistently negative and those who are overly positive. You can get mired in the mud or slowed down by the syrup, but whether your head is hanging due to negativity or buried in the sand to avoid reality, you’re not progressing.
You can blame the media, but in the end, what good is that going to do? Are you any farther ahead than when the stories first started appearing? That’s the bottom line.
Or you can realize that the world is changing around us and we need to adapt, which could be nine or 12-hole golf or the occasional day at your golf operation with bigger cups … whatever. There are also critics within the industry of such tactics, but what you decide or suggest at the operation where you work is what’s important.
The fact is that the industry has taken a flurry of punches over the past 10 years or more, but you can’t stand there and take it forever. Sooner or later, you need to make an impact of your own or, as Tiff wisely put it, control your own destiny.
The season is winding down now, but the winter provides a time for reflection and planning to strike with impact as soon as you open in 2015, even before it you get out and grab the attention of the community in which you operate.
The industry has taken its fair share of shots. It’s time to land a few of our own. It’s time to get the fighting spirit back and that means offence, not just defence.
Rocky not only took punches, but he also landed a few. That not only got him the championship belt back, but also landed him more movies.