If I’m poking around a golf shop, as I often do, I’ll take a look at the golf shirts and other products that are standard fare, but it’s usually the different items that stand out.
As I’ve said in past blogs, I’m not sure why more golf shops don’t take advantage of tee shirts with a club logo as a promotion. Even private clubs that wouldn’t encourage the wearing of tees around the clubhouse could sell them as casual wear for home.
Often, you’ll see tees wrapped around a logoed cap as a 2-for-1 deal for about $30-$35. That’s an impulse buy that a lot of golfers can’t turn down and from what shop personnel told me, they often don’t.
When I’m traveling or playing a golf course I particularly like, I will pick out a logoed golf ball as a keepsake. Many of the keepers I like are affordable and usually right at the front desk or within a few feet of it and apparently, I have plenty of company as an impulse buyer.
According to this story from the Financial Post, Canadians are willing to shell out thousands of dollars each year on such items, which may cause you to rethink your shop set-up and purchases for 2013.
THIS AND THAT
As I’ve said in the past, I get tired of banks chastising consumers for not putting enough away in RRSPs or savings. The message may be valid and it certainly is with record debt levels for Canadians these days, but considering the services and products they offer, you wonder what the motivation of the banks is with such messages. The banks wouldn’t concentrate on profit, would they? … Doesn’t consumer spending help the economy? Just saying … Thanks to Scott McLeod of Flagstick in Eastern Ontario for pointing this story in the Intelligencer about yet another conflict between a golf facility and its neighbours in Belleville, Ont. … The current state of the Canadian economy is of concern to the golf industry, according to initial response to this week’s GNN Poll that, as of this writing, shows the majority, or 53 per cent, saying they’re a little concerned and 29 per cent saying they’re greatly concerned. Only 18 per cent saying the economy isn’t even on their radar as a concern. You can cast your vote on the GNN home page.
RYDER CUP STUFF
Talk around clubhouses this week will revolve around the Ryder Cup and it does promise to be a good one once you examine the American and European lineups. The star struck may have difficulty getting past Rory McIlroy and Tiger Woods and the possibility of a dream match in singles come Sunday. In Sunday’s final round at the Tour Championship, however, both faded, so it will be curious to see if they can bounce back at the Ryder Cup. I take a look at that topic and whether Medinah will be as much of an advantage for the Americans as many say. You can read that Sun Media column here … Colin Montgomerie is one guy who thinks too much attention is being paid to a possible McIlroy-Woods showdown, adding that the U.S. often counted on Tiger too much and the Europeans stand a good chance of doing the same with McIlroy. You can read that story in the Telegraph in the United Kingdom here.