As the calendar flipped from 2015 to 2016 a few weeks back, this story from CBC served up a dire warning about the cost of groceries.
Fruits and vegetables, for example, are expected to rise by four to 4.5 per cent this year, in large part due to the sinking loonie.
After spending an extra $325 on average last year on food, Canadian households can expect to pay an additional $345 this year.
Hopefully, the relationship between your food and beverage employees and suppliers will help ease the pain, but the golf operation where you’re employed will likely feel the rising cost of groceries as well this year.
If various provinces keep their word on the carbon taxes (some might have a problem with the word “taxes,” but it is what it is), that too will be a cost that needs to be considered as you ponder your own price increases in a tough economy.
In Ontario, hydro rates are expected to skyrocket once again.
Those are just a few of the market forces that will be affecting individuals and businesses in Canada this year, but when a business jacks up prices, is there a convenient disconnect among golfers/members, who see what’s happening with rising costs, but only look at themselves as the ones being affected?
In other words, do they look at any price increase you may need as just one of many that are hitting them or are they understanding to a point due to their own experiences?
That’s this week’s GNN Poll question.
You can answer below or on the GNN home page and, as always, don’t hesitate to expand your thoughts on this subject in the Comments section below.
Do the majority of members/golfers at your operation conveniently forget their own rising costs, or do they consider other market forces when reacting to a price increase you may present to them?
- Conveniently forget costs they’re paying and react without thinking about others’ costs (70%)
- They understand market forces and remember their own bills, so they may not like a price increase, but they get why it’s necessary. (30%)