A few words from this recent blog by Kyle German on GNN have stuck with me since it appeared in mid-October.
“The feeling among many now is that my job is to keep my job. It’s not to move up, but not lose what they’ve got already,” wrote Kyle, adding that such an attitude promotes mediocrity in the golf industry.
If this was hockey, we’d say many people in the golf industry are playing defence instead of going on the attack and taking a risk while doing so.
On one hand, it is understandable that people want to be able to provide for their families, so keeping a job is of utmost importance.
However, many would agree that we’re in an era when the industry needs fresh, new ideas and the willingness to prove those ideas work, but the desire to do so may not be there if people are playing it safe.
It may not just be people protecting their jobs that promotes mediocrity. Remembering back to the 1990s when golf was at a peak in popularity, about everything worked, or so it seemed, so why change what’s tried and true at the operation where you work?
Long before the spike that golf enjoyed in the ‘90s, golf was successful in a world much different than today, so the temptation might be to live in a former era with everything that worked back then and close the mind to contemporary ideas.
Golf has traditionally recognized the importance of core golfers and rightly so, but is focusing so much attention on people who are already sold on the game the way to go, or should we be putting more effort on convincing new people to join us?
Somewhere in there is a good balance, but certainly to sell the game to newcomers, fresh new ideas are required, but to reach that objective, we must ask ourselves two questions.
While trying to protect their jobs, do people have the desire to put new ideas forward and, in doing so, perhaps take a risk?
The second question is how big of a risk is it to venture a new idea? In other words, is management willing to listen or just happy to stick with what worked 20 years ago?
As Kyle suggests in his blog, does golf promote mediocrity? Of course, the culture may change from operation to operation, but we’re talking an overall industry scope as we make this the topic of this week’s GNN Poll.
You can vote below or on the GNN home page and please feel free to expand your thoughts in the Comments section below.
Does the golf industry in general promote mediocrity?
- YES (78%)
- NO (22%)