Last week, GNN introduced you to Mike from Mike’s Golf Shop, mostly for giggles, but give him credit. Good ole Mike has become a bit of an internet sensation.
The first You Tube commercial we ran here had drawn close to 355,000 views as of Friday to hear Mike with his familiar “We buy golf clubs!” routine to draw people into his establishment in Tennessee.
One would assume that Mike sells golf clubs, as well, which you’d think would be an important part of his message, but he doesn’t mention that side of his business at all.
Even in this follow-up commercial, Mike admits that folks didn’t quite understand what he did and then, he went into a musical version of how he buys golf clubs, with no mention again of selling them.
Mike is getting his 15 minutes of fame, which will undoubtedly peter out soon, so you would think that he’d be trying to get both sides of his business into his message.
Is the golf industry just like Mike and misses the obvious? As Michael Schurman pointed out in this blog last month, fun is an important aspect of selling golf to people who have yet to experience the game, the people who will grow the game if we can sell them on it.
However, do we just expect them to understand what drew us to the game, or could we be doing a better job of explaining what makes it so fun? They may don’t see what we see and that’s understandable if they’re on the outside looking in.
True, there are programs such as Golf In Schools and Future Links, as well as Take A Kid To the Course Day to introduce youngsters to the game, but on a whole, does golf do a good job of presenting a fun atmosphere to newcomers?
Many of the golf course websites that I’ve seen will outline important things such as green fees, staff members and a description of the golf course and facilities, but few, and there are exceptions, have anything that would entice anyone outside the traditional core golfers.
So, is golf like Mike? Is the industry presenting a fun atmosphere to those we are trying to lure to the game? That’s the topic of this week’s GNN Poll.
Does golf in general present a fun atmosphere to people not familiar to the game?
- NO (93%)
- YES (7%)
By the way, if you think Mike is a rival with his golf shop, he’s also taken to giving short game clinics. Have a look here.