The purpose of the GNN Poll is to get a read on what the golf industry is thinking and there’s a sense of optimism going into 2013.
In our last poll of 2012, 47 per cent of respondents felt that business in 2013 is going to be better than last year, while 44 per cent felt that business is going to be about the same, with only nine per cent feeling it’s going to be down.
That’s positive since many respondents to the GNN Poll felt that 2012 was shaping up pretty nicely at their places of business. Last June, for example, 53 per cent of those who responded felt that business was better at that point than the year before.
Another 21 per cent said business was the best in five years, while an equal percentage felt that it was status quo or disappointing. Another five per cent said business was the best in 10 years, so things did seem to be improving at that point.
The optimism seemed to be building from a month earlier when the GNN Poll asked readers in May what their overall business assessment for 2012 was as the season got underway in most parts of the country.
The majority, 52 per cent, said they were slightly more optimistic compared to the previous five years and 24 per cent saying they were much more optimistic.
Status quo was the choice of 20 per cent, with only four per cent expecting business to be not as good as the previous five years.
The confidence grew as the year progressed. A year ago at this time, respondents to the GNN Poll were guarded as 2012 began, with 39 per cent saying business was going to be a little better and 11 per cent saying it would be much better.
On the other hand, 33 per cent expected business to be about the same as the previous year, with 11 per cent saying it would be worse and six per cent saying it would be much worse.
So. optimism seemed to be building as the year progressed in the Canadian golf industry and, judging by the final poll of the year that we mentioned above, guarded optimism continues into 2013.
We’ll continue to take a look at what readers said in 2012 as this week progresses.