Over the past couple of years, I’ve become addicted to Google Analytics, which is surprising since I didn’t even know what analytics were until we launched GNN two years ago today.
Before anybody decides to organize an intervention, let me explain to those who aren’t familiar with them that these analytics are provided to a website owner in order to track the number of hits that a site such as GNN gets on a daily, weekly, monthly and yearly basis, among other cool facts.
Having come from the print side of the media, there was no such resource other than very vague distribution numbers to indicate how many people were actually receiving the product, let alone reading it. Through the use of analytics, those numbers are available instantly on the web.
When we launched GNN a couple of years ago, it was to provide the Canadian golf industry with news as it happened, instead of waiting months for publication on the print side and handing people old news by the time they received it.
That idea was well-received by the industry and readership continued to grow throughout our first year. A year ago on this date, we were pleased with our first year numbers, but could the novelty wear off in the daily routine of producing the news, a sophomore jinx so to speak?
The answer is that our second year was stronger than our first and we are confident that GNN has become the leader in golf industry news and information, given the sheer numbers and the fact that readers come to a website with the purpose of reading instead of picking up a print publication to leaf through when they have time.
According to Google Analytics, the number of visits to GNN has risen 29.65 per cent from our first full year and we’ve seen significant gains in all categories, including unique visitors and pageviews.
There is plenty of work left to continue growing our readership, but we bring up these numbers only to thank the readers and advertisers who have helped to make GNN grow. Judging by the number of comments we’re now getting, GNN is becoming a community.
We’ll keep working to continue that trend and we hope you will mention GNN to others within the industry as we head into our third year of operation. People can sign up to receive our daily e-mail blasts on the GNN home page.
We’ll end it with our thanks for your continued support. No time for lengthy celebrations as we go back to work on the job at hand.