Judging by the response to last week’s GNN Poll, the majority of readers feel that the Canadian buying shows will soon undergo a change from the way they were held in 2010.
You can see the latest results from that in the Poll Archives.
Personally, I’m a little more cynical about change to the shows, believing that change tends to come slowly when it comes to such a sensitive topic, especially with the various zones counting on revenue generated from the shows.
Then, there’s the age-old question about what would be a viable alternative to the current structure of the fall buying show season? For years, we’ve discussed the possibility of one big super show, or perhaps one east and one west.
The problem there is that each idea hasn’t progressed beyond the discussion stage, so what then is the solution to the problem, which seems to becoming more complex with the traditional challenges to the shows mixing in with new ones, such as a shift in the buying cycles.
With reps, particularly of the apparel variety, now looking to firm up orders in July-August, it has been suggested that the Canadian buying shows move to summer dates in order to stay more relevant for exhibitors.
That is one of the potential solutions mentioned recently when Reed Exhibitions separated itself from the Ontario PGA Show, which it had owned since 2001. The association is now running the show once again.
It isn’t a surprise that there is a problem with this suggestion, as there always is when it comes to this topic. Many golf professionals and buyers say their only focus in the summer is the operation of their facilities in peak season.
Kevin Thistle, the general manager of Coppinwood in Uxbridge, Ont., offered his thoughts on summer dates in his GNN blog last week. You can read Kevin’s blog here.
On the other hand, summer is a time when golf operations have a full staff available, which might allow a golf professional or buyer to get away for a day or two. Summer dates is one of the options mentioned by the Ontario PGA when Reed pulled out.
So what do you think about summer dates for the shows?
Would you attend a Canadian buying show held in the summer instead of the fall?
- Yes, I have extra staff, so I could slip away for a day or two (67%)
- No, that's peak season and my operation comes first (33%)
Be sure to cast your vote and don’t be afraid to chip in with a few comments at the bottom of this blog.
If summer dates don’t work, then what time of the year is best for buying shows? Is the super show concept viable? Are shows becoming extinct? Are there any other revenue sources that could fill the void for associations that depend so heavily on the shows?
So fire away. Start with your vote on the GNN Poll and expand your thoughts in the Comments section below.