Summertime and the living is easy, as the old saying goes, but that hardly applies to the golf industry, which is at its peak time when much of the world is thinking vacation and time with the family.
Hopefully, that down time includes a few rounds and the operation where you work is a beehive of activity, but that means all hands on deck to accommodate those who are enjoying themselves on the golf course or out on the patio.
Over the past decade, sales reps, particularly those representing apparel companies, have been showing up earlier than they used to in order to preview next year’s lines.
It’s peak time for them as well and most golf professionals who I’ve chatted with understand that, but that doesn’t make it any easier. It’s just tough to take time away from day-to-day operations in order to sit down with a rep.
At this time of year, the present is first priority and the future will take care of itself, but for a sales rep trying to get his/her order in, the future is now.
It’s a challenge we face every year, but is it more of a challenge this year considering the number of late openings or other weather/natural events that have condensed the 2014 season, making it critical that golf operations take advantage of prime time in July and August?
A couple of weeks ago, the GNN Poll asked readers how they would grade the 2014 season so far and while 11 per cent gave it an A and 19 per cent gave it a B, 70 per cent graded it somewhere between C and F.
Hopefully, it gets better, but if it does, will there be more pressing concerns than previewing next year’s apparel lines? Will it be more difficult to find time, even if you know it must be done?
That’s the question in this week’s GNN Poll, which you can answer below or on the home page.
As always, feel free to voice your opinion in the Comments section below.
Will it be more difficult this year than in previous summers for the golf operation where you work to preview next year’s apparel lines?
- YES (75%)
- NO (25%)