There was a time, not so long ago, that the PGA Merchandise Show in Orlando was the magic elixir that revitalized me and got the motor running as the golf season in Canada approached.
Oh, the motor is running now. It’s impossible to be in neutral with the daily demands of GNN, but the truth is I left Orlando feeling deflated after a show that seemed to be as flat as the economy in the United States, where they have a longer and steeper climb out than what we face in Canada.
Having so many friends and acquaintances both inside and outside the American golf industry, I hope things turn around quickly for them. Hopefully, such a turnaround is the magic elixir that the Orlando show needs to restore it to the stature it once held.
While the sluggish show may just be a reflection of what is going on in the U.S. economy, there are signs that the economy is turning around here, but can we afford to be overconfident that situation will last?
While the stock markets may be active and the housing market red-hot in many parts of the country, there are still nasty, little demons such as unemployment to contend with before we really get out of the economic pit.
There are still things that remain to be seen in the near future such as the HST in Ontario and British Columbia, which some feel will hurt their businesses, while others feel, at the very worst, could send us sliding down the hill into another recession.
It’s no secret that interest rates will rise later this year, so that could be a factor in how quickly we get out, and where will gas prices be this summer? In golf, of course, we have the added wild card with the weather.
There are too many of those wild cards to confidently say where we will stand at the end of this year, although it isn’t being overly optimistic to say we’re ahead of where we were last year.
Even if that is true, is the golf industry willing to spend a little more in 2010, especially in light of budget cuts that may have occurred the past few seasons, or is cautious optimism the prevailing feeling and will golf operators perhaps sit back and see what happens this year before taking any gambles in spending?
That brings us to the newest GNN Poll, which is now up on the home page. How would you compare your 2010 operating budget(s) to last year?
Less than 2009?
Same as 2009?
More than 2009?
- Drop by the GNN Poll to cast your vote and, by all means, be sure to leave a comment either at the end of this story, or in the GNN Forum.
The comments have been coming fast and furious lately and we’re encouraging readers to keep that going because one of the mandates at GNN is to become a community for the industry and those comments offer perspectives from different people in different parts of the country.
That makes your words as important as those within GNN blogs such as this one.