With this being the final GNN Poll of the year, we’re wondering how much change in the Canadian golf industry is coming in 2014.
Change isn’t a bad thing.
In the case of the golf industry, the willingness to move away from what’s been done in the past may only mean that a golf operation is willing to try something new to attract newcomers from what is a constantly-changing society.
What worked in the past may have been a great idea at the time, but every now and again, a new idea is required just to freshen things up and present a new message to the public about what the facility is all about.
That doesn’t mean completely abandoning the programs, marketing messages and customer service/appreciation ideas of years gone by. A new idea can complement the tried-and-true ones.
The main ingredient is a willingness to try something new as scary as that may be for people who have been in the industry for years. Does the golf operation where you work have the desire to try something dramatically new in 2014?
That’s our question to close out the year.
You can cast your vote below or on the GNN home page and, between your Christmas shopping and time with friends and family, feel free to expand your thoughts in the Comment section below.
How would you describe the willingness to try a dramatically new idea in 2014 at the golf operation where you work?
- Maybe little changes, but nothing dramatic (48%)
- They’re very open-minded about new ideas. (40%)
- It will stay status quo in 2014 (13%)