I must admit that I was a little bit surprised by the results of last week’s poll that asked the question: Do media hot lists or editor’s picks have any influence on the products you purchase for your shop?
The overall result is what I expected with the majority saying that they aren’t swayed by such articles, but the vote was closer than what I had anticipated, with 55 per cent of respondents saying they aren’t influenced, but 45 per cent saying that such articles do affect their inventory decisions.
Apparently, a good number of people within the Canadian industry feel more confident in such picks than I do. My reasons were outlined in my blog a week ago. You can read that here.
With the results of last week’s poll in mind, let’s do a Part II to that question and it revolves around the end users – your members and customers who will be looking forward to taking a look at new products this spring.
How would you describe the impact of media hot lists etc. on consumer golf spending?
It’s time to click over to the home page, where you can cast your vote on the latest question. As always, if you wish to expand your thoughts on this subject or any other, drop into the GNN Forum and start a discussion.