There’s been plenty of discussion and indeed wringing of hands in the wake of newspapers closing, transforming into exclusively digital products or laying off staff, but this recent story about Twitter also raised eyebrows.
Quite simply, Twitter is losing customers, reporting earlier this month that it had lost two million users in the final three months of 2015.
Personally, that doesn’t surprise me.
Admittedly, I have an account and post GNN stories on Twitter to make people aware of them, but mostly, I’ve always thought of Twitter as a lot of people talking and nobody listening. Having said that, I am active on Facebook.
I know many Tweetie friends will disagree with me as they natter back and forth, retweeting one another and liking things they see. To those folks, Twitter is the wave of the future despite what the aforementioned story said.
Social media is a tool that’s been handed to us without a user’s manual.
You’d think common sense would guide us, but very often we end up as the tool when social media comes back to bite us as it did to former PGA Tour president Ted Bishop when he called Ian Poulter a “lil girl” back in 2014, leading to his removal from office.
Bishop isn’t the first high profile person to put his foot in it with the world watching on social media and he won’t be the last. Careful how you handle that tweet – it might go off. It’s all fun and games until someone loses a career.
Despite the learning curve that still continues for many, people of different professions turned to social media to promote their products and businesses and to keep one another informed and entertained, although there was a dark side to it as well, such as bullying, unsubstantiated rumours, trolling and other nastiness.
There’s little doubt that social media – be it Twitter, Facebook or anything other vehicle – has grown to become an important part of business, including your own, but but has it reached its peak as a business tool?
That’s the question in this week’s GNN Poll.
We’ve heard so much in recent years about the demise of traditional media, but in a world where the next big thing can change on a weekly basis, could social media as we know it, be due for an evolution as well, based on your experience?
You can cast your vote below, or on the GNN home page and if you’d like to expand your thoughts, please feel free in the Comments section below.
Based on your own experience, are you losing interest in social media as a business tool for marketing, communication etc.?
- NO (53%)
- YES (47%)