The arrival in Canada of Black Friday, the consumer frenzy that takes place the day after American Thanksgiving, had several analysts pondering when retailers here were making a wise move by participating in this annual tradition the heats up the Christmas shopping season.
The adoption of Black Friday is understandable in one sense in that Canadian retailers want to keep consumers in this country rather than have them cross the border to take advantage of deep discounts on items.
The concern, however, is that retailers will eventually create an expectation among consumers that discounted prices should be the norm even, even in the weeks between Black Friday and when the discounts kick in again, starting on Boxing Day.
Loss leaders are nothing new as retailers attempt to draw people into their establishments through the use of discounts or sales. In golf, it’s not unusual to see operations offer deals on green fees during non-peak times or hold blowout end-of-season sales in their pro shops.
It’s no secret that even private clubs have brought down membership fees in recent years.
At what point, however, do businesses set themselves up for a fall? In the case of golf operations, has discounting become chronic as opposed to just being used in certain circumstances to achieve an objective?
That’s the topic of this week’s GNN Poll. Has discounting become the norm at the golf business where you work?
You can cast your vote below or on the GNN home page and, as always, if you’d like to expand your thoughts, feel free to do so in the Comments section below.
Is the golf operation where you work counting too much on discounted pricing?
- YES (51%)
- NO (49%)