Unless you’re lucky enough to be firmly entrenched in a southern golf destination, you’re sitting at your desk like me wondering where the holidays went and how to get the wheels turning once again.
On this first business day of the year at GNN and countless other companies in the Canadian golf industry, there is a multitude of people looking for motivation and contemplating the year ahead.
It may take some time, but they will get motivated. They’ve been down this road before and know what’s required. That doesn’t make it easier.
The first business day of 2012 almost seems like deja vu to the first business day of 2011.
For that matter, it’s a lot like the movie Groundhog Day in that things keep repeating themselves and I’m not only talking about the difficulty of kicking it into high gear.
We’re into an era in the golf industry when we can’t look too far back or look too far into the future for any kind of perspective on where the golf industry is and where it is headed.
Gone are the golden days of golf in the 1980s and ‘90s, so it’s unrealistic to compare today to then, but then again, with uncertain economic conditions, unpredictable weather and overall participation that’s flat at best, predicting the future is a crapshoot.
So, true perspective is more of a year-to-year process without long-term hindsight to compare the upcoming season to, nor the benefit of any concrete indicators of where we’re headed.
So, what’s your mood compared to a year ago at this time? That’s the topic for the first GNN Poll of the year.
Really, not much has changed compared to January of 2011. Nobody seems to have a handle on what will happen with the European debt crisis and American economy and where those economic factors are taking us.
Overall golf participation in this country is a mystery with no national numbers, so we’ve really only got our own numbers to use.
The weather? When do we ever know what’s going to happen on that front?
The only thing that we have are our own personal experiences from last year to compare the upcoming business year against. With that in mind, let us know how you see 2012 shaping up.
Compared to last year, how do you see 2012 shaping up for your business / employer?
- A little better (39%)
- The same (33%)
- Much better (11%)
- Worse (11%)
- Much worse (6%)
As always, feel free to voice your opinion in the Comments section.