You may remember when GNN introduced you last November to Mike from Mike’s Golf Shop, where “Heeeee buys golf. He buys golf clubs.”
That down-home selfie became an internet sensation that has attracted close to half a million viewers on YouTube and Mike has become somewhat of a celebrity, his most recent appearance being on Comedy Central’s Tosh.0 earlier this week.
The Tosh.0 video wasn’t available as of this writing, but if it does show up, we’ll get it for you.
As entertaining as his ad was, Mike tells Alex Green of the Chattanooga Times Free Press it isn’t paying off financially.
That’s not a surprise. As I pointed out at the time, we know Mike buys golf clubs, but he doesn’t say whether he sells golf clubs, which I assume he does. Also, he provides no incentive to take the next step and actually go to Mike’s Golf Shop.
The story here is an interesting read on how even the most popular advertisements don’t always achieve the desired results. You can read it here.