I would call the better mood in the golf industry this year more of a cautious optimism than euphoria, but spirits are definitely better in 2012 than they were in previous seasons, if GNN Polls are any indication.
In last week’s poll, we asked readers which aspect of the golf operation that employs them, not including greens fees/memberships, was receiving the most benefit compared to last year.
The majority of respondents indicated it was food and beverage enjoying the highest spike in business over pro shop, lessons and other aspects of an operation, while a high percentage said they were pretty flat across the board compared to last year.
If you’d still like to cast your vote on that and other recent polls, you can click the Polls section at the top of the GNN home page and that will take you to last week’s question.
With food and beverage apparently enjoying the greatest increase in business at many operations around the country, we’re wondering in this week’s GNN Poll if that will hit a peak over the next few weeks with the British Open and RBC Canadian Open on deck.
In theory, the granddaddy of majors and our own national championship should be reason to hold on to your members/customers a little longer than usual if they have reason to gather around the TV at your establishment instead of going home to watch.
Personally, I might try some British fare such as fish and chips as lunch specials this week. Given its history and tradition, there are a lot of ways to get creative with the Open Championship and our own Open the following week will be on people’s minds.
Does that translate into increased sales? Will food and beverage business spike over the next couple of weeks? That’s the topic of this week’s GNN Poll.
Do you expect food and beverage sales to spike in the next couple of weeks during the British/Canadian Opens?
- NO (64%)
- YES (36%)
If you have any comments on this topic, or an idea of how to jazz up a British / Canadian Open event, please let us know in the Comments section below.