The 2013 PGA Merchandise Show is quickly approaching and over its 60 years, the show has evolved, grown, shrunk and changed locations.
Shows in Canada are also evolving, specifically the past few years, when many, except for Alberta, went to a pipe and drape format, while some disappeared and some re-appeared.
Such was the case in 2012, which we continue to reflect on this week. The PGA of Ontario, which went without a formal buying show the previous year, came back with an “Expo” held at Lionhead Golf and Country Club, near Toronto. For more on that, click here.
Meanwhile, the PGA of British Columbia had its show cancelled, even though it said it met stipulations from the Canadian Golf Industry Association (CGIA). For more on that, click here.
The shows have long been a contentious issue, with exhibitors saying that, at many of them, attendance by buyers is poor, little buying is done, which makes it difficult to justify the expense. The PGA of Alberta’s show is the one exception.
On the other hand, the shows were important revenue generators for the golf associations that hosted them, so the complaints carried on for years until we got to this point.
Some of the suggestions that have come up over the years include a super show that would bring together buyers from all over the country, or a specific region of the country for one show instead of several.
That’s still a popular choice for 49 per cent of respondents to a GNN Poll that we ran in September, but 51 per cent of respondents felt the best way to get buying done is one-on-one with company reps. You can read more here.
It’s also been suggested that PGAs across the country share a show with others within a golf operation, such as owners, food and beverage and superintendents to attract more buyers and exhibitors.
That’s an idea that could possibly work according to 62 per cent of respondents to a GNN Poll, while 38 per cent disagreed.
Whatever the solution, there are obstacles to overcome such as getting the people who run successful shows to buy into such ideas. How would you split revenues? There are a lot of loose strings to such ideas.
That means buying shows will continue to change and evolve in 2013, with no end in sight for the foreseeable future.