Adam Barr was working at 8 a.m. Pacific time on Wednesday, just as the release went out announcing that he was the new president of Vancouver-based Miura Golf.
“Before my timer had changed to 8:01, I had three phone calls,” said Barr who, more than anybody, realizes the impact of instant information after spending the last 17 years working Golfweek, The Golf Channel and most recently, his website AdamBarrGolf.
Miura does have respect within the industry with its forged products and other offerings, but its lack of marketing means the story isn’t hitting a lot of ears. With that in mind, Barr’s job description hasn’t changed despite his new, impressive title with Miura.
“We started talking back in the summer when (chief executive officer) Doug Buchanan approached me about helping to take Miura to the next level,” said Barr, who expects to take out at least a part-time residence in Vancouver.
“We started off really talking about a marketing position, but then, it kind of evolved into what we call president, which besides comprising the ordinary duties of company president, also plays to my skills of communicating and presenting,” he added.
“One of the No. 1 things we have to do is tell Mr. (Katsuhiro) Miura’s story more broadly and more aggressively,” said Barr of the craftsman who directs design, manufacturing and research and development for Miura.
“It’s a great story,” said Barr. “It’s just that we think not enough people know about it and the people who do know about it respond to it so positively, we have no reason to believe that everybody else won’t do the same thing.”
Barr will still be telling a story to not only the industry, but consumers who have gotten to know him due to his high profile with various media outlets.
“The people at Miura were very frank about it. One of the reasons they came to me is because I’ve been fortunate enough to develop a solid Rolodex in golf, media and sports over the years,” he said.
“That is going to be valuable because as we come up with new ideas and maybe even new methods of communicating the story in a really changing instant information world, those contacts are going to be really valuable in getting the story out,” added Barr.
One of the first priorities in his new position is introducing Mr. Miura, who has traditionally stayed out of the limelight, to those contacts and Barr believes the Japanese craftsman and his methods will capture attention.
“I want more people to know about and be intrigued by Mr. Miura himself, the way he works and what he creates. He is fully on board with the idea of letting more people know why he is so committed to making golf clubs the way he does,” said Barr.
While he is working outside the office, Barr says internal matters will be handled by Bill Holowaty, executive vice president of product strategies, and Ted Cotter, vice president of distribution.
“Fortunately, I’ve got two team members who have been in this dugout for a long time,” said Barr, adding that broken promises to dealers and customers will only negate his marketing efforts.
“Operationally, nobody knows more than them about making sure we get product out. I can talk a very good communications game about Mr. Miura and about product, but I’m going to need Bill and Ted’s expertise to make sure that our dealers are on board with it and any other sales channel that we decide to participate in,” he said.
“If I get consumer excited about this, which is what I’m supposed to do, but they have to wait too long for clubs, that’s not good,” added Barr.
“I’ll need their operating expertise and just their input about clubs and design and philosophy in general.”