There was a time many years ago when a check of my e-mail was a quick process, one that could determine how the day ahead shaped up as a result of what was occupying my inbox and while there are still important messages coming, they are far outnumbered these days by scams and those seeking free publicity on GNN.
If I opened each and every e-mail each morning, it would take up hours of valuable time that are best devoted to other pursuits. In the past, I would read every e-mail sent to me, but these days, the delete button has become a necessary tool when it comes to people/companies I’m not sure of, despite the alluring subject lines that scream for attention.
It’s not a practice that I want to engage in, but the reality is that e-mail has become a valuable tool that is subject to abuse.
In my case, my inbox is often inundated with e-mails from companies/people I’ve never heard of, wanting GNN to promote a product of which we have no knowledge. The feeling is that websites are often seeking content, so they’ll pick up a supplied product story from a company wanting to get in front of people without spending a dime on advertising.
The problem with that theory is that these days “fake news” is a real issue, especially after the recent U.S. election. Credibility is an important goal for media outlets seeking to be legitimate in the eyes of its readers/listeners/viewers and how is that possible if it is taking what amounts to advertising copy from strangers and presenting it as editorial?
There are also phishing scams, spyware and people looking to separate you from your finances through identity theft or other bogus methods used to obtain information such as PINs, etc. My favourites are the ones that allegedly comes from banks and in introducing the important reason for contacting me, they refer to me as Hutch, which is also part of my email address.
It all gets very tiresome when you’re starting your day and I’m sure many readers have similar experiences that are more designed for the aspect of the golf industry in which they work. As a matter of fact, this is problem that people in all walks of life deal with on a daily basis.
That brings us to this week’s GNN Poll question. What percentage of your daily e-mails do you deem relevant?
You can vote below or on the GNN home page and, as always, feel free to expand on your thoughts in the Comments section below.
What do you do with the majority of your e-mails?
- Ignore. Delete. (58%)
- Read thoroughly. (42%)