The majority of respondents to last week’s GNN Poll indicated that business so far in 2016 at the golf operations where they’re employed ranged from average to above average compared to the last five years.
While more people may be coming through the door so far this year, does it necessarily mean they are spending more on a per-person basis?
Of course, there are green fees to pay, or in the case of private clubs, any fees due to membership/initiation. In the pro shop, golf balls and tees are necessities for those playing.
A few colds ones and a bite might be nice after a round, but are golfers using your food and beverage operation in a big way?
Discretionary spending is what we’re focused on this week, the difference between what people need to spend on a visit to a golf operation and what they actually do spend due to the addition of impulse buys and other purchases.
Are golfers buying apparel in your shop or being fitted for clubs this year? Are they indulging in dinner or lunch, at least beyond their minimums in the case of many private clubs?
Or are they just spending on the necessities and getting out of there?
That’s the topic of this week’s GNN Poll. How would you describe discretionary spending at the operation where you work so far this year?
You can vote below or on the GNN home page and, as always, feel free to chime in if you have an opinion on this subject in the Comments section below.
How would you describe discretionary spending so far this year at the golf operation where you’re employed?
- Necessary spending mostly (76%)
- Above Average (16%)
- Excellent (8%)