Ping Targets All Levels With New Launches

PING has expanded its product line, with the introduction of the K-15 Series, Faith Ladies’ Series, S-56 irons, Anser irons, Tour-S wedges, EYE2 XG wedges and Scottsdale Series putters.

“This launch is especially exciting because of the variety of products we’re bringing to golfers,” said PING chairman and chief executive officer John Solheim.

“From the super-game improvement K15s to the tour-proven S56 irons and Tour-S wedges, we’re reaching golfers of all abilities with our newest technologies. Our putter lines also promise to catch the attention of golfers for their bold new looks and exceptional performance.”

• Louis Oosthuizen played the new S56 irons and Tour-S Rustique wedges for his win at the British Open. Both products were added to his bag in the weeks leading up to the year’s third major.

“We couldn’t have dreamed of a better story leading up to this product introduction,” added Solheim, who was at St. Andrews.

“Tour validation for new product is important to its success. When it’s used to win a major before it’s officially introduced, it has a tremendous impact.”

PING also launched its first forged iron in more than 40 years with the introduction of the Anser iron, a familiar name that Karsten Solheim produced before the transition to the investment casting process.

The newest version, which was launched in Japan earlier this year, is forged from 8620 steel with a tungsten sole for feel and forgiveness.

“The new Anser iron is very exciting for us,” said Solheim. “We’ve pushed the forging process to a new level and created performance not previously associated with a forged club. It’s a beautiful golf club that has created a lot of interest from golfers around the world.”

Vice president of engineering John K. Solheim, who leads the company’s product development efforts, believes the addition of the K15 Series to the company’s G and I families will help golfers better determine the technology best-suited for their games.

“Our current line is ideally segmented to appeal to every level of golfer,” he said. “The new K Series appeals to golfers who simply want to hit the ball straighter. We’ve focused a lot of the technology in that series toward helping golfers achieve that goal.

“The Straight Flight Technology concept is centered on equipment that brings golf shots back on line and back in play,” he added.

“The added benefit for many of those golfers is that a straighter ball flight goes farther as well. With the combination of the K15’s technology and custom fitting, golfers will be finding their ball in the fairway and on the green much more often.”

Over the next couple of weeks, GNN will take a closer look at the new K15 Series and other new products that PING is launching this year. The K15 Series and S56s are up today in GNN’s hard goods section.

For more information, see the PING website.

Related Posts:

• NGCOA Launches Education/Training Program
• NAGA Launches Government Relations Campaign
• Trio Signs Up For Women’s Open