Faldo To Represent adiPURE

Elegance, tradition and modern performance are what adidas Golf was gunning for with the introduction of the adiPURE line of apparel and footwear that will be represented by Nick Faldo.

“You’ve got to have a different, trendy look now and I love the way the line has mixed in tradition. I think that’s really important. In golf, you still want to look like a golfer, but now we can use modern materials, designs and lifestyle to create a new image. I think golf will look very cool in adiPURE,” said Faldo.

A polished edge is the way Patricia Dahan, senior director of global apparel, put it.

“The product is timeless. It features styling that is well-tailored and incorporates all of the core technologies, but with fabrications that have a very luxurious and sophisticated feel, giving the line a modern look,” said Dahan.

The same holds true for the footwear, according to Dave Ortley, senior director of global footwear.

“Our goal for adiPURE is simple – best-in-class performance, top-shelf craftsmanship and eye-catching designs that are striking from every angle. We created adiPURE to elicit a shift in golfer’s thinking. Today, with adiPURE, they can have the best of both worlds with a sophisticated combination of style and performance,” said Ortley.

AdiPURE apparel consists of polos, layering pieces, outerwear and tailored trousers. The polos incorporate sanded fabrication with lycra to eliminate restriction and lightweight merino wool with natural antimicrobial properties for natural moisture wicking.

The layering pieces feature a sleek, rib face that is bonded to fleece for warmth, lightweight merino wool and silk.nylon / two-play cashmere stretch blends.

ClimaProof Storm Outerwear offers a fully waterproof and breathable jacket and pant with reinforced construction, articulated elbows and knees, plus bonded seams for protection.

Performance trousers are made with a worsted wool CoolMax blend and added lycra.
Men’s adiPure styles are available now, with a women’s line due for fall/winter 2010.

The adiPure footwear features two models, each made of full-grain level. The adiPURE and adiPURE nuovo shoes offer THiNTech low-profile technology for improved stability and the new THiNTech cleat for better grip. Several colour combinations are available in both models.

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