Tour Stars Put Names On adidas Shoe Lines

Two signature shoe series from adidas Golf will feature LPGA Tour players Paula Creamer and Natalie Gulbis.

“After looking closely at the women’s footwear category, and examining our brand assets, we became convinced that both Paula Creamer and Natalie Gulbis had the athleticism, charisma and personal style to help us launch a new generation of women’s footwear into the marketplace in 2010,”said Dave Ortley, senior director of global footwear.

“We worked closely with Paula and Natalie throughout the entire process and found inspiration from each of their lives both on and off the course as they contributed to the project at every stage of creation,” he added.

“The end game for us was to present a new approach to the trade that would create interest and give female golf consumers a line of shoes that look and perform great alone and coordinate well with out leading apparel lines,” said Ortley.

Signature Paula

• The Signature Paula line features bold colours and ribbon graphics on the footbed inlay sole. Other features include a TPU outsole, heel and eyestay. Each pair comes with exclusive ribbon lacing or optional performance shoelace. It also features adidas Golf’s new ThinTech low-profile technology for better stability and a re-engineered Powerband Chassis for more power and control during the swing.

Signature Natalie

• Signature Natalie has sleek styling and intricate detailing with contrast deco stitching throughout the rhinestone inlays displayed in the heel and tongue of the shoe. A key feature is the removable lace tag with Gulbis’ signature swan logo and an original artwork print on the footbed. ThinTech low-profile technology is also part of the Signature Natalie line.

Both lines are available in four colourways.

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