Comments on: Do Media “Hot Lists” Affect Your Purchases? http://www.golfnewsnow.ca/2010/01/31/do-media-hot-lists-affect-your-purchases/ Canada's trusted source for immediate golf trade news Fri, 10 Feb 2012 17:22:38 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Ian Hutchinson http://www.golfnewsnow.ca/2010/01/31/do-media-hot-lists-affect-your-purchases/comment-page-1/#comment-2206 Ian Hutchinson Wed, 03 Feb 2010 12:20:34 +0000 http://www.golfnewsnow.ca/?p=6324#comment-2206 Now Kyle, this is a family website! Now Kyle, this is a family website!

]]> By: Kyle German http://www.golfnewsnow.ca/2010/01/31/do-media-hot-lists-affect-your-purchases/comment-page-1/#comment-2204 Kyle German Wed, 03 Feb 2010 04:40:44 +0000 http://www.golfnewsnow.ca/?p=6324#comment-2204 All I want to know is when does the "Hutchy" Award come out????? I can only imagine what it might be for.... KG All I want to know is when does the “Hutchy” Award come out????? I can only imagine what it might be for….

KG

]]> By: Sand Shark http://www.golfnewsnow.ca/2010/01/31/do-media-hot-lists-affect-your-purchases/comment-page-1/#comment-2201 Sand Shark Tue, 02 Feb 2010 15:14:11 +0000 http://www.golfnewsnow.ca/?p=6324#comment-2201 If anyone believes for a minute that the rating systems of these 'independent' tests is not in direct correlation to advertising spend with that particular publication then perhaps we all require a few extra grains of salt. And magazines wonder why they are losing subscribers? If anyone believes for a minute that the rating systems of these ‘independent’ tests is not in direct correlation to advertising spend with that particular publication then perhaps we all require a few extra grains of salt. And magazines wonder why they are losing subscribers?

]]> By: Chris Kennedy http://www.golfnewsnow.ca/2010/01/31/do-media-hot-lists-affect-your-purchases/comment-page-1/#comment-2198 Chris Kennedy Mon, 01 Feb 2010 13:19:03 +0000 http://www.golfnewsnow.ca/?p=6324#comment-2198 Ian: I work at a golf course on the west coast of Vancouver Island. We are a small outlet, and can only carry a limited amount of inventory. We try to stay competitive with the big box retailers, but this can be difficult at times, especially when some of the major club manufacturers (i.e. Taylor Made) release new models half-way through the season and discount existng models. These discounts are, naturally, offered to the big box retailers. As a result, their retail is far below our cost, and so we take a loss... I faithfully buy the new issues of Golf Digest and Golf magazines, especially the new equipment reviews, because it is an excellent selling tool. Without the stock in the shop, these magazines offer something credible to our customers and seem to carry more authority than the manufacturer catalogues. Naturally we would rather sell the equipment that we have in store, and we prefer that we look at the client's swing and play ability and goals before we let him order something that may be completely wrong for him. But, for the most part, the golfer ignores the club reviews and buys the club that appeals to him. A lot of the time there is significant brand loyalty: a Titleist player, for example, wouldn't think about using Callaway. I am always annoyed that the major magazines are so exclusive in their choices. Their picks are always from Callaway, Titleist, Nike, TaylorMade, Ping, with a bit of Adams, Mizuno, Wilson and Cleveland thrown in for good measure. It seems as though the advertising budget of the mfr's determines their prominence in the golf reviews. There is no mention of the smaller club makers and the custom club makers and the (sometimes) quirky new ideas that emerge from the basement and garages of the next Karsten Solheims. And that is a shame. And it is also a shame that the magazines don't devote at least some space for the golfer who is beginning, or hasn't the means to afford high end equipment. I know that we sell more entry level equipment that we do for the accomplished or wannabee's. So, I take the reviews with a grain of salt. It's nice to look at the different offerings side by side with their competition, and it is nice to read the reviews, even though I know that they mean very little. Nothing will replace the pleasure of a well designed club, whose shape and overall appearance somehow resonates with you. Of picking it up and feeling its authority and heft and its promise. And swinging it and watching the ball take off on your intended trajectory and feeling a sensation that is akin to love. Ian:
I work at a golf course on the west coast of Vancouver Island. We are a small outlet, and can only carry a limited amount of inventory. We try to stay competitive with the big box retailers, but this can be difficult at times, especially when some of the major club manufacturers (i.e. Taylor Made) release new models half-way through the season and discount existng models. These discounts are, naturally, offered to the big box retailers. As a result, their retail is far below our cost, and so we take a loss…

I faithfully buy the new issues of Golf Digest and Golf magazines, especially the new equipment reviews, because it is an excellent selling tool. Without the stock in the shop, these magazines offer something credible to our customers and seem to carry more authority than the manufacturer catalogues.

Naturally we would rather sell the equipment that we have in store, and we prefer that we look at the client’s swing and play ability and goals before we let him order something that may be completely wrong for him.

But, for the most part, the golfer ignores the club reviews and buys the club that appeals to him. A lot of the time there is significant brand loyalty: a Titleist player, for example, wouldn’t think about using Callaway.

I am always annoyed that the major magazines are so exclusive in their choices. Their picks are always from Callaway, Titleist, Nike, TaylorMade, Ping, with a bit of Adams, Mizuno, Wilson and Cleveland thrown in for good measure. It seems as though the advertising budget of the mfr’s determines their prominence in the golf reviews. There is no mention of the smaller club makers and the custom club makers and the (sometimes) quirky new ideas that emerge from the basement and garages of the next Karsten Solheims. And that is a shame.

And it is also a shame that the magazines don’t devote at least some space for the golfer who is beginning, or hasn’t the means to afford high end equipment. I know that we sell more entry level equipment that we do for the accomplished or wannabee’s.

So, I take the reviews with a grain of salt. It’s nice to look at the different offerings side by side with their competition, and it is nice to read the reviews, even though I know that they mean very little. Nothing will replace the pleasure of a well designed club, whose shape and overall appearance somehow resonates with you. Of picking it up and feeling its authority and heft and its promise. And swinging it and watching the ball take off on your intended trajectory and feeling a sensation that is akin to love.

]]> By: Mark http://www.golfnewsnow.ca/2010/01/31/do-media-hot-lists-affect-your-purchases/comment-page-1/#comment-2197 Mark Mon, 01 Feb 2010 02:57:35 +0000 http://www.golfnewsnow.ca/?p=6324#comment-2197 I love the hot lists. Not because I am struck on anybody's opinion, but it is a chance to see the new equipment. If there is something notable in the testing that might help me with my game, it might get me to try and demo a certain club or piece of equipment. At the end of the day it is trying the stuff for yourself to really determine if the new equipment is on your own personal "hot list". I love the hot lists. Not because I am struck on anybody’s opinion, but it is a chance to see the new equipment. If there is something notable in the testing that might help me with my game, it might get me to try and demo a certain club or piece of equipment. At the end of the day it is trying the stuff for yourself to really determine if the new equipment is on your own personal “hot list”.

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