Tour Schedule Will Be “Unprecedented”: Commissioner

The finishing touches are still being applied, but the 2010 Canadian Tour schedule could be “unprecedented” in terms of prize money, according to commissioner Rick Janes, who says the raise in overall purse on the season could be as much as $650,000.

“The real highlight of (the 2010) schedule and what we’re working on right now is prize money increases that are really going to be quite unprecedented,” said Janes.

Increases are expected at existing events such as Times Colonist Open in Victoria, the Players Cup in Winnipeg and the Canadian Tour Championship. An announcement about an event in Alberta is expected later this week, but Janes wouldn’t elaborate.

Another announcement coming soon is expected to outline a rebranding of the tour’s Montreal event.

“I think people are going to be quite surprised at what this looks like, particularly in a tough economy, and it will only get better,” said Janes.

“It’s not perfect, but it’s probably the best schedule in terms of prize money – and that’s the operative, in terms of prize money – that the Canadian Tour’s ever had. There’s a bit of risk in this, risk in the sense that we still have a lot of work to do in terms of sponsorship,” he added.

“My board is supporting what we’re doing here. It is a bold effort,” said Janes, adding that as many as 17 Canadian events could take place in 2010, but will more likely be around the 13 mark compared to 10 in 2009.

New markets being considered include Fort McMurray, Alta., the Okanagan Valley in British Columbia, Thunder Bay, Ont., and possibly Vancouver.

Janes went on to say that rumours of the demise of the tour’s swing through Latin America have been greatly exaggerated in recent media reports. Last year at this time, the tour was making stops in Chile, Argentina and Costa Rica, tournaments that were part of the 2009 schedule despite being played in ’08.

Janes stresses, however, that the tour has not severed ties with Latin America.

“I really don’t know where that came from. No, we’re not giving up on Latin America at all,” he said. “The fact of the matter is that they couldn’t create a schedule of consecutive events. We really wanted that on the circuit, but they just couldn’t put it into the rotation of events.

“What we’re doing is looking now towards a series of events in the spring right now in Argentina and Colombia,” said Janes, adding that those events, played towards the end of March, would be co-sanctioned by the European Challenge Tour and Tour de las Americas.

Even though the swing through South American is still developing, Janes believes there is a strong upside to continuing.

“The reason why we’re in South America and the reason why we’re in Mexico is that we can’t play in Canada at that time of year and I’m very happy with the results of South America,” he said.

“One of the byproducts of it was that we attracted players like Hugo Leon (Chile), who joined us in South America,” said Janes, also pointing to players such as Mauricio Molina and Rafael Gomez, both from Argentina and both two-time winners over the past season.

Janes adds that his isn’t the only tour eyeing South America these days.

“What you’re going to see is PGA Tour expansion into South America, no doubt about it,” said Janes. “You will see, in all probability, on the Nationwide schedule another South American event, most likely in Colombia, in the coming year.

“The reason we’re in South America is to, first and foremost, give our players these international opportunities, to expose some of the top young players from South America to our tour and to bring them to Canada to play.”

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