Marketing: There’s Method To This Madness

Nike Golf says it is responding to curiosity about a putter used to win two major championships this year by offering the Method putter to consumers in limited quantities through Golf Town, beginning at 12:01 EST on Monday.

With the official launch of the Method not taking place until Feb. 1, consumers can register on www.golftown.com to receive a customized and personalized version early.

Consumers are also being offered the opportunity to win one Method putter in a contest being offered on www.nikegolf.ca. The contest runs from Nov. 2-16.

Meanwhile, the opportunity to order early through Golf Town continues from Nov. 2-30, or while limited quantities are in stock.

The contest winner and consumers whose orders qualify will receive a Method putter – used by Lucas Glover and Stewart Cink to win the U.S. Open and British Open, respectively – made according to their individual specifications, including lie angle and putter length.

The putters will be built at The Oven, Nike Golf’s research and development facility in Fort Worth, Tx., where clubs are made for all Nike Golf athletes on tour.

Other extras are included as part of the promotion:

• Each putter will be carved with two initials or numerals provided by the consumer.
• Each putter will be made to the desired specifications of the consumer, including
  lie angle and putter length.
• The consumer will get special one-on-one attention from Nike’s concierge, including
  regular communication with a status report on development of their putter.
• The custom-made Method putter will be shipped in a special box within three-weeks.
• The consumer will also receive a certificate signed by Tom Stites, Nike Golf’s
  director of club creation and the actual club builder who build the putter to specifications at the Oven.

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