adidas Tour360 4.0 Debuts This Week

The new Tour360 4.0 from adidas Golf will debut this week on the PGA Tour at the Justin Timberlake Shriners Hospitals for Children Open in Las Vegas.

Players expected to wear the new Tour360 4.0 include Jim Furyk, Tim Clark, Nathan Green, Casey Wittenberg, Greg Owen, Martin Laird, Matt Bettencourt and Tim Petrovic.

The Tour360 4.0 incorporates Advanced ThinTech low-profile technology that brings the golfer lower to the ground to provide improved overall balance, weight transfer, stability, power and consistency.

“We felt constrained by the industry standard attachment mechanism,” said Dave Ortley, senior director of global footwear for adidas Golf.

“We couldn’t bring our athletes as close to the ground as we wanted, so instead, we decided to reengineer the whole system,” he added.

“By collaborating with Pride Sports, the world leader in cleat design and the makers of Fast Twist, we were able to create an entirely-new method which combines an Advanced ThinTech cleat with a new, ultra-thin cleat attachment mechanism called PINS.”

The end result is a system 32 per cent lower than conventional cleat systems, allowing golfers to feel a stronger connection with the ground for more consistent ball-striking.

Also new to the next-generation Tour360 4.0 is unibody-construction that connects the heel counter and 360Wrap technology to the outsole to promote a greater level of stability.

Other features include:

• A reengineered Powerband Chassis for lateral stability and more power through impact.
• Split outsole with 10-cleat configuration and low-profile ThinTech cleats
• X-Static silver filament fibres woven into the lining help regulate temperature for optimized comfort
• adiPrene cushioning in the heel for enhanced impact absorption
• FitFoam sock liner for added support, cushioning and comfort heel to toe
• adiTuff technology to protect the toe from excessive wear
• ClimaProof waterproof protection
• Traxion secondary lugs for added grip, especially at higher swing speeds

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