Sunice Takes Centre Stage at Olympics

The Canadian golf industry will see familiar products front and centre when it tunes into television coverage of the 2010 Olympics in Vancouver.

Sunice, a division of the Montreal-based Fletcher Leisure Group, will outfit more than 2,200 people – including on-air talent, production personnel, network executives, guests and staff – as a preferred supplier of uniform apparel for Canada’s Olympic Broadcast Media Consortium.

“The Sunice brand is synonymous with premium, high-quality outerwear and its international reputation for delivering proven results, combined with its unique designs, makes this wholly-owned Canadian company the ideal partner,” said Keith Pelley, President, Canada’s Olympic Broadcast Media Consortium.

“Having worked with Sunice at the 1988 and 1994 Olympic Games, we are continuing the tradition and the successes that we’ve previously enjoyed together,” added Pelley.

“I am confident Sunice will once again have our team looking great in this uniquely-designed functional line of apparel, as we deliver to Canadians every second of Olympic competition live on one of our media platforms.”

The apparel line includes a multi-layered integrated systems approach featuring outer shell, thermal and soft shell jackets, quarter-zip shirts, insulated pants, rain pants, toques, gloves and other assorted items, and to handle the variable conditions that could be part of the games.

“We at Sunice and Fletcher Leisure Group are very excited and proud to have been selected to design the uniform apparel for Canada’s Olympic Broadcast Media Consortium for Vancouver 2010,” said Mark Fletcher, president of the Fletcher Leisure Group.

“It is our hope that these detailed technical garments serve as an image-enhancing complement to the great coverage that they will provide for the 2010 Winter Games,” said Mark Fletcher, President, Fletcher Leisure Group.

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