RCGA Names New COO

Peter Beresford has been named chief operating officer of the Royal Canadian Golf Association.

A former senior global executive with the McDonald’s Corporation, Bersesford joins the RCGA after two years in an advisory role on the RCGA’s strategic planning and membership task forces.

Beresford will be responsible for the development and implementation of RCGA brand development and membership efforts.

“Peter is a renowned brand expert who has played an instrumental role in developing the McDonald’s brand globally, while his senior executive management skills will prove to be a tremendous addition to our senior management team,” said RCGA executive director Scott Simmons.