RCGA Names New COO

October 1, 2009 by GNN

Peter Beresford

Peter Beresford has been named chief operating officer of the Royal Canadian Golf Association.

A former senior global executive with the McDonald’s Corporation, Bersesford joins the RCGA after two years in an advisory role on the RCGA’s strategic planning and membership task forces.

Beresford will be responsible for the development and implementation of RCGA brand development and membership efforts.

“Peter is a renowned brand expert who has played an instrumental role in developing the McDonald’s brand globally, while his senior executive management skills will prove to be a tremendous addition to our senior management team,” said RCGA executive director Scott Simmons.

Filed Under: People Tagged: Royal Canadian Golf Association

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- Michael Schurman { In response to Michael Mather's questions. The old days. As someone who has worked in the business for a long time, I find it difficult... } – Feb 03, 4:55 PM
- Michael Mather { Kyle - question to you as i don't know the answer to it myself...it seems that there are a number of 'instructors' who are finding... } – Feb 03, 1:37 PM
- Michael Schurman { Thank-you Dallas; Now if every influential organization in Canadian Golf sent it to their membership with constant monthly reminders to forward it to their MP... } – Feb 02, 11:51 AM
- Dallas Desjardins { Michael - Such a letter exists. A link was distributed through the NGCOA and the PGA of Canada e-mail lists. Following is a link to... } – Feb 01, 2:11 PM
- Michael Schurman { As Don suggests this is a big deal. It would have a far reaching impact on every part of the game. Having said that, would... } – Jan 31, 1:20 PM
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