Spring 2010 Preview: adidas

“Adidas has five men’s and women’s apparel collections for next year. There are plenty of different colours to choose from including snapdragon red, tigerlily orange, mirage and gulf blue, taxi yellow and ivy green. Specific to these collections are bottoms, sweaters and polos.

The ClimaCool and CoolMax Extreme moisture wicking management systems are specific to adidas and the performance of the garment. It’s highly breathable fabric that is lightweight and resists pilling. All ClimaCool polos have been updated with a new heavier collar that will sit perfectly even after many washes and wearing. All ClimaCool products are SPF 15 plus.

Formotion is our sport-specific, three-dimensional, engineerined polo that optimizes fit and comfort. It’s built for the golf swing, so that when you’re in motion, nothing on the polo is inhibiting your movement. It is a leaner fit and has 360 degree mesh.

In outerwear, we have revamped our Level One (600 mm water column), and our Level Two (3000mm water column). We have added more ventilation pockets, colour-blocked the garment and upgraded the fabrics.

We’ve also come out with a new line called adiPURE, a higher end collection for men that will be worn by Nick Faldo. It’s built to anticipate the needs of the competitive purist in terms of elegance and performance. It has clean designs, contemporary styling and groundbreaking technologies.”

Lindsay Knowlton,
Product Line Manager,
adidas Golf

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