Pro V1 Gets A Makeover

ORLANDO – One of the most popular names in golf has a new look that should prevent further patent disputes such as the one Callaway and Titleist waged recently over the Pro V1 golf ball.

However the legal story between those two companies ends, Titleist introduced a new Pro V1 and Pro V1x to attendees at the PGA Merchandise Show at the Orange County Convention Center yesterday.

“Pro V1 loyalists and golfers ranging from the world’s most accomplished players to those aspiring to optimize their games will experience longer distance with improved scoring performance on Pro V1, as well as longer distance on new Pro V1x, with the added benefit of more durable covers on both models,” said George Sine, vice president of golf ball marketing and strategic planning.

New Pro V1

“By reformulating and increasing the size of the core, we have increased ball speed, making the new Pro V1 even longer than its predecessor,” said Bill Morgan, senior vice president of golf ball research and development for Acushnet.

“In addition, a new high-performance urethane elastomer cover formulation improves cover durability,” he added. “The new cover, new core and redesigned thinner Ionomeric casing layer improve Pro V1’s legendary drop-and-stop scoring performance.”

Consistent ball flight is the objective of the high-coverage 392 dimple design with Staggered Wave parting line.

New Pro V1x

The new Pro V1x has a soft centre, high-energy 1.550-inch core that is designed to deliver low spin and increased velocity, while the Ionomeric casing layer is in place to control driver spin for longer distance. That same low spin can provide greater control and green-holding ability with full iron and wedge shots.

The Pro V1x also has a new urethane elastomer formulation for cover durability, along with a 332 multi-dimple design with Staggered Wave parting line for consistent ball flight.

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