How Do Hot Lists Impact Your Customers?

I must admit that I was a little bit surprised by the results of last week’s poll that asked the question: Do media hot lists or editor’s picks have any influence on the products you purchase for your shop?

The overall result is what I expected with the majority saying that they aren’t swayed by such articles, but the vote was closer than what I had anticipated, with 55 per cent of respondents saying they aren’t influenced, but 45 per cent saying that such articles do affect their inventory decisions. Read More »

Jacobsen Says Canadians And Players Will Respond

Peter Jacobsen sees a good helping of high-profile names showing up for the inaugural Montreal Championship (see News Now) in July because on the Champions Tour, these guys are not only good, but these...  Read More »

Owners Require More Creative Marketing

Golf course operators will need to be proactive and put more emphasis on marketing when it comes to 2010 challenges like the Harmonized Sales Tax (HST) being implemented in British Columbia and Ontario,...  Read More »

Bernard Can Relate To CPGA Members

As mentioned in yesterday’s contribution, Gary Bernard had been serving as Canadian PGA executive director, albeit with an interim tag attached, since Steve Carroll left the job at the end of October. Carroll,...  Read More »

Bernard Reaches End Of Marathon

Canadian PGA president Lindon Garron wandered into a reception for Canadian visitors to the PGA Merchandise Show in Orlando last Friday and was immediately hit with the question about when the new association...  Read More »

Do Media “Hot Lists” Affect Your Purchases?

TAMPA, Fla. – The PGA Merchandise Show ended Saturday in Orlando, offering me the opportunity to drive over to Tampa to see a buddy of mine and chill out for a couple of days. I fly home on Tuesday. The...  Read More »

RBC Keeps Planting Seeds

ORLANDO, Fla. – As much as a line delivered to Jim Little, chief brand and communications officer for RBC, was meant as a joke, there could have been truth to it, considering the pace in which RBC is...  Read More »

Superintendents Keep Close Eye On Economy

Ken Cousineau admits he’d like to say things are picking up, but he just isn’t sure about the economy, which is such an important factor in the day-to-day lives of members within his association. “I...  Read More »

Patience Is Part Of Perfection: Foley

FORT WORTH, Tex. – One of the familiar faces joining us on this whirlwind tour of Nike Golf’s expanded research and development facilities here came from outside the media in the form of Sean Foley,...  Read More »

What’s Cooking At The Oven?

FORT WORTH, Tex. – The last time I arrived at The Oven, the name affectionately bestowed upon Nike Golf’s research and development facility here, there was a vacant field on one side of the parking...  Read More »